Trading212 Cyprus Doubles 2024 Revenue Amid Group Surge

Trading212 Cyprus doubled its 2024 revenue to £42M as group earnings hit £194M, driven by growth, expansion, and heavy marketing spend.

Key Points:

• Trading212 Group revenue surged 67% YoY to £194M; net profit nearly doubled to £43.8M.
• Marketing spend exceeded £65M, fueling sharp growth in users, deposits, and trading activity.

Trading212’s Cypriot arm has reported a stellar performance in 2024, with brokerage revenue more than doubling to £42.2 million, according to the latest Companies House filing. The surge contributed to a strong year for the broader Trading212 Group, which generated £194 million in revenue, up 67.2% year-on-year.

The group’s performance was further boosted by its expansion in Europe. Germany’s FXFlat, acquired in July 2024, generated more than £1 million in revenue during the year, with client onboarding under the FXFlat brand beginning in January 2025.

Trading212 Cyprus Doubles 2024 Revenue Amid Group Surge

Earlier filings revealed that Trading212’s UK unit remained the group’s largest contributor, with £161.7 million in revenue and £39.7 million in profit last year. The bulk of this came from investment brokerage services (£150 million), while interest income made up the remainder.

Overall, the group reported a net profit of £43.8 million, nearly doubling the £23 million recorded in the previous year, showing profitability across both UK and international units.

The strong top-line results came despite a sharp increase in costs. Administrative expenses soared, driven largely by marketing outlays. Trading212 spent over £65 million on advertising and promotions in 2024—an increase of almost 110% from the previous year. The UK unit alone accounted for £39.5 million of that spend.

Staffing costs also climbed, rising to £27.7 million as headcount expanded from 320 to 422 employees by year-end.

Trading212’s aggressive investment in marketing translated into rapid growth in user activity. The company reported that during 2024:

• Funded Invest/ISA accounts grew 52%
• Monthly active users rose 85%
• Monthly active traders surged 113%

The growth in customer base also translated into deposits. The total value of client deposits jumped 286%, while total client money surged 409% year-on-year.

In parallel with its core trading operations, the group has been laying the groundwork for new ventures. In 2024, it incorporated a separate entity in Cyprus and secured a crypto licence. While concrete plans for crypto offerings are yet to be disclosed, Trading212 has already appointed a new head of crypto operations, signaling its intention to expand into digital assets.

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