NAGA Group is deploying AI across support, marketing, and engineering, reducing headcount and accelerating its path toward profitability in 2026.
NAGA Group is deploying AI across support, marketing, and engineering, reducing headcount and accelerating its path toward profitability in 2026.
NAGA Group uses AI to cut marketing staff by 20% and automate customer support, targeting growth in 2026.
Key Points:
Xetra-listed fintech The NAGA Group AG announced that it is centering its next growth chapter on artificial intelligence, with the technology already handling the majority of its chat-based customer support independently, and enabling the company to run its marketing function with roughly one-fifth fewer employees.
The announcement arrives one week before NAGA releases its unaudited first-quarter results, and follows a notable rebound in the Hamburg-listed company’s share price.
During the first quarter, AI resolved approximately 66% of chat-based customer support interactions without any human involvement. The company now plans to extend that automation to email channels as well. Meanwhile, AI-powered creative tools boosted marketing output by three to five times, even as the department operated with around 20% fewer staff than before.
Additionally, partner onboarding shrank from roughly 10 days to just one, and engineering cycles compressed from several weeks to single days. Notably, the company did not independently audit these figures, and it did not disclose the methodology or baseline used to calculate the productivity improvements.
Chief Executive Octavian Patrascu positioned the technology as something more transformative than a simple efficiency lever, even though much of the disclosed impact centers on headcount reduction and process speed. “We already see that AI is much more than an efficiency tool,” he said, adding that it is “fundamentally changing how we scale our business.”
Furthermore, the company rolled out AI-enabled self-serve analytics internally, giving departments faster access to operational data to support management decisions.
Looking ahead, NAGA’s 2026 product roadmap includes an AI-assisted layer inside its trading environment, alongside advances in social trading, crypto, and simplified investment products designed to attract a broader audience beyond active traders. The platform currently serves more than 2.5 million registered users across CFD trading, stock and ETF investing, crypto, copy trading, and neo-banking.
NAGA’s move reflects a broader shift across European and Middle Eastern retail brokers. According to tech vendor Tools for Brokers, AI ranks as the top planned investment area in broker tech budgets for 2026, with 28% of surveyed firms placing it first, ahead of liquidity bridges at 20%.
Competitors are also moving quickly. eToro launched Agent Portfolios earlier this year, connecting users’ AI agents to live trading accounts via scoped API keys, and reported a 46% surge in AI tool usage on its platform through 2025. MENA-focused broker CFI embedded an AI Trading Assistant into its retail platform, while third-party vendor Bridgewise ran AI research pilots across more than 300,000 CFD traders through broker partnerships.
The AI announcement follows an unusually turbulent period for NAGA’s shares. Shares of The NAGA Group AG (XETR: N4G0) hit an all-time low of €1.31 on April 9, according to TradingView data, before recovering to close at €3.19 on April 15. By Thursday morning, the stock strengthened further to €5.50 intraday, reaching a peak of €6.00, a cumulative gain of roughly 350% from the April low.
In December, the company completed a 10-for-1 reverse stock split, collapsing registered share capital from €232.8 million to €23.3 million and reducing the share count proportionately. Management described the move as a technical step to align the share price closer to peers and satisfy institutional mandates that bar purchases of very low-priced securities.
The AI-first pivot follows a year NAGA itself described as structurally difficult. Full-year 2025 group revenue came in at €62.4 million, slightly below €63.2 million in 2024 — though on a foreign-exchange-adjusted basis the figure rose 3.5% to €65.4 million. EBITDA, however, fell sharply to €3.3 million from €9 million a year earlier, with management pointing to low market volatility, spread compression, and weaker copy trading activity as the primary culprits.
For 2026, NAGA guides for revenue between €68 million and €75 million, with EBITDA of €10 million to €15 million, a range that implies a substantial margin recovery if achieved. In February, Patrascu told investors the company was “pushing to an AI-first approach across marketing, operations, business growth, and execution.” Thursday’s update is, in effect, the company’s first attempt to demonstrate that commitment in concrete operational terms.
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