Saxo Bank Merges Sales and SXO: Introducing Group Commercial

Saxo Bank merges Global Sales and SXO into Group Commercial, bolstering client-centric initiatives and operational efficiency.

Key Points

• Saxo Bank is merging its Global Sales and Saxo Experience Office (SXO) into a new entity named Group Commercial, aiming to enhance client-centric initiatives and streamline operations.
• Chief Saxo Experience Officer Camilla Dahl Hansen will leave the company, and Chief Sales Officer Stig Christensen will lead the new Group Commercial as Chief Commercial Officer.
• This restructuring follows Saxo Bank‘s milestone in client assets, surpassing DKK 800 billion and serving over 1.2 million end clients.
• The formation of Group Commercial is intended to strengthen Saxo’s market position, improve operational efficiency, and deliver superior client experiences.

Online trading and investment specialist Saxo Bank has announced a significant restructuring, moreover, merging its Global Sales and Saxo Experience Office (SXO) into a unified entity named Group Commercial. This strategic realignment aims to bolster cross-collaboration, streamline operations, and enhance client-centric initiatives.

The formation of Group Commercial follows Saxo Bank‘s reaching a historic milestone: client assets surpassing DKK 800 billion, and the firm now serves more than 1.2 million end clients. This consolidation will fortify Saxo’s market position and drive future growth by focusing on superior client experiences.

Chief Saxo Experience Officer Camilla Dahl Hansen, who has played a pivotal role in developing Saxo’s client-centric approach, will depart the company to pursue new opportunities. Consequently, Chief Sales Officer Stig Christensen will take the helm of the newly formed Group Commercial as Chief Commercial Officer.

Saxo Bank Merges Sales and SXO: Introducing Group Commercial

Kim Fournais, Founder and CEO of Saxo Bank, expressed his gratitude for Hansen’s contributions, stating, “I would like to thank Camilla for her invaluable contributions to Saxo Bank over the past years. Her efforts have been crucial in delivering our clients top-tier trading and investment experiences. I wish her all the best in her future endeavors. I am confident that under Stig Christensen’s leadership, Group Commercial will drive our client experience to new heights as we now service more clients and partners than ever before in the history of Saxo. Stig’s commitment to client satisfaction and innovative thinking will be instrumental in achieving our strategic goals.”

In the new role, Christensen will focus on expanding Saxo’s capabilities to serve its growing client base and institutional partners. Reflecting on the merger, he commented, “Saxo now serves more clients and institutional partners than ever. We are setting our organization up to both service this growing client base and continue to grow our business as more people look to take control of their money and investments. This alignment will enhance our commercial priorities and build a stronger digital client experience. We are poised to deliver even greater value to our clients by simplifying our structure and empowering decision-making.”

Establishing Group Commercial marks a significant step in Saxo Bank’s strategy. Also, It aims to enhance operational efficiency and reinforce its commitment to providing unparalleled client experiences in the dynamic landscape of online trading and investments.

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