Trading 212 Boosts Ad Spend, Sees Profit Surge

Trading 212 UK doubled its 2024 ad spend to £39.5M, yet boosted revenue, profits, and user growth significantly.

Key Points:

• Trading 212 UK increased its advertising budget to £39.5 million, resulting in a 55.3% revenue boost.
• The company saw a 92% rise in active users and significant growth in client deposits and assets.

Trading 212 significantly increased its advertising and marketing spend in 2024, allocating £39.5 million—more than double its £18 million expenditure in 2023. Despite the substantial rise in marketing costs, the company’s profitability saw impressive growth, with both revenue and pre-tax profits on the up.

In its latest Companies House filing, Trading 212 UK reported £161.7 million in revenue for 2024, marking a 55.3% increase from the previous year. Of this total, its brokerage services generated £150 million, while interest income provided the remainder. The company also earned £407,806 from a newly launched debit card service.

Trading 212 Boosts Ad Spend, Sees Profit Surge

While administrative expenses increased by over 59% to £113.3 million, Trading 212 still managed to boost its pre-tax profit to £52.9 million, up from £38.6 million in 2023. This resulted in a net profit of £39.7 million for the year.

Originally founded in Bulgaria as Avus Capital in 2004 and incorporated in the UK in 2013, Trading 212’s operations are primarily focused on the UK and European Union. The company has continued to grow, expanding into new markets such as Germany, where it acquired local broker FXFlat. Additionally, Trading 212 secured a crypto license in Cyprus, though specific plans for crypto offerings remain undisclosed.

While the company started by offering contracts for differences (CFDs), its focus has shifted to stockbroking services. “T212’s growth strategy remains focused on stockbroking and cash savings, as well as growing the value of client money and client assets under administration,” the filing stated.

Trading 212’s growth is further highlighted by a surge in its user base. The company saw a 92% increase in monthly active users in the UK, while the number of monthly active trades soared by 118%. Client deposits also surged, increasing by 272%, and the value of client money and custody assets rose by 350% and 121%, respectively.

As Trading 212 continues to expand its services and user base, the company’s significant investment in marketing suggests it is positioning itself for continued growth. With strong profits and an evolving business model, 2025 looks set to be another successful year for the retail broker.

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