XTB adds reigning Serie A champions SSC Napoli to its growing sports sponsorship portfolio for the next two seasons.
XTB adds reigning Serie A champions SSC Napoli to its growing sports sponsorship portfolio for the next two seasons.
Polish investment app XTB signs SSC Napoli as Global Trading Partner, expanding its sports sponsorship portfolio across Italy for 2025–2027.
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Polish investment app XTB has signed SSC Napoli as its Global Trading Partner for the 2025/2026 and 2026/2027 seasons, the companies announced on Tuesday. The deal adds Italy’s reigning league champions to a sports sponsorship roster that now spans football, MMA, basketball, tennis and boxing.
Under the agreement, XTB gains exposure across Napoli’s digital channels, stadium events and fan activations. The two parties did not disclose financial terms.
To mark the launch, XTB will offer a free share to new Italian customers who register using the promotional code “BENVENUTO,” though the company has not specified the value of the share or how long the promotion will run.
XTB chief executive Omar Arnaout said the partnership aims to nurture an “investors’ mindset” among Napoli’s global fan community.
The deal also carries a domestic angle for XTB. Napoli built a sizable following in Poland largely through Piotr Zieliński, the Poland international who spent eight seasons at the club, scored around 40 goals and made close to 300 appearances before departing in 2024.
Italy is one of the few European markets where XTB already runs a fuller product shelf beyond pure CFDs, having rolled out fractional shares and passive Investment Plans to local clients. The country also falls within the regional marketing remit of Zoe Gralinska-Sakai, who joined XTB from Revolut in February as Head of Regional Marketing for the UK, France and Italy, a hire that signalled the Polish firm intended to spend more aggressively in all three markets.
Furthermore, the Napoli deal lands at a moment when XTB is competing for European retail flows against Interactive Brokers, Robinhood, Trade Republic and eToro, all of which have either stepped up hiring on the continent or added products tailored to local investors over the past 18 months.
In its home market, meanwhile, XTB closed 2025 holding roughly 33% of all securities accounts registered with Poland’s central depository, according to KDPW data. Nevertheless, management has made clear that future growth must come from abroad.
For Napoli, the partnership forms part of a broader push to monetise a fan base the club estimates ranks in Italy’s top four by size. The Neapolitans won the 2024/25 Scudetto and hold four Serie A titles, six Coppa Italia trophies, one UEFA Cup and three Italian Super Cups, the most recent of which they lifted in December 2025. The club will mark its centenary on 1 August 2026.
Tommaso Bianchini, general manager for the business area at SSC Napoli, said the partnership “fits naturally into the Club’s international growth strategy” and will generate new engagement through digital activations and matchday experiences.
XTB is far from the first retail trading brand to bet on Italian football. eToro previously tied up with eight Serie A clubs for the 2021/22 season before extending its European football footprint to the Premier League, Bundesliga and, most recently, four Ligue 1 clubs in France. Plus500 signed a three-year front-of-shirt deal with Atalanta BC in 2020, and CAPEX.com partnered with Juventus the same year.
The appetite has also spread well beyond CFD houses. Crypto exchange Gate.io became a sleeve sponsor of Inter Milan in 2024, while Polish exchange zondacrypto signed with Juventus the same year. In February 2026, Ultima Markets became an Official Regional Partner of Inter Milan for Asia, marking its first major sports sponsorship after obtaining an FCA licence in the UK.
The Napoli agreement adds to what has become one of the most expansive sports sponsorship portfolios in the retail brokerage industry. XTB‘s 2025 marketing bill rose 69.6% to PLN 584.9 million, according to the company’s annual report, with online spending alone more than doubling to PLN 405 million.
The broker’s MMA footprint now covers KSW in Poland and OKTAGON across Central Europe. Its ambassador roster features Zlatan Ibrahimović, Iker Casillas, and Conor McGregor. In December 2025, XTB also signed as FIBA’s Global Partner through 2027, covering both the Women’s Basketball World Cup 2026 in Berlin and the men’s tournament in Doha the following year.
That spending has delivered results in client numbers. XTB ended 2025 with 2.16 million total clients, up from 1.36 million a year earlier, having added 864,286 new accounts during the year, a 73% jump over 2024. However, profitability has come under pressure. Profit per lot fell 21.8% to PLN 215 in 2025, and the net profit margin contracted from roughly 46% in 2024 to around 30% last year, a shift that has weighed on the share price through the early part of 2026.
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