XTB Offers Free Emaar Shares to MENA Investors

XTB launches workshops and free Emaar stock giveaway to educate and attract new retail investors across the MENA region.

Key Points:

• XTB MENA offers 10 free Emaar shares to new clients under its “Mastering Your Money” campaign.
• Broker targets MENA’s booming trading market with an education-first approach through investor workshops.

XTB has launched a new initiative in the Middle East and North Africa (MENA) that combines investor education with a promotional stock giveaway, targeting the region’s rapidly expanding base of retail traders.

Under the “Mastering Your Money: The XTB Investor Mindset” program, new clients opening accounts through XTB MENA will receive 10 free shares of Emaar Properties (EMAAR)—one of Dubai’s most traded equities. The promotion began this week and coincides with a series of educational workshops designed to help novice investors understand market fundamentals and responsible trading practices.

Achraf Drid, Managing Director and Senior Executive Officer at XTB MENA, said XTB encourages responsible investing by focusing on education. He explained that the “Mastering Your Money” campaign provides investors with the right mindset and tools to succeed. Drid added that while the free stock offer motivates new clients to start investing, the workshops equip them with the knowledge, strategy, and commitment needed for long-term financial health.

XTB Offers Free Emaar Shares to MENA Investors

Unlike many competitors who attract new clients with cash bonuses or deposit matches, XTB is emphasizing financial literacy and sustainable investing habits. The workshops, which will be held both online and in-person, cover topics including portfolio diversification, risk management, and trading technology.

The brokerage, which serves 1.7 million clients globally, previously ran a similar campaign in May, offering free General Motors (GM) shares to new account holders.

The current promotion spotlights UAE-listed companies such as Emaar, Talabat, and Salik, reflecting investor enthusiasm for Dubai’s stock market. Emaar shares traded at 13.85 dirhams on Monday, up about 6.6% year-to-date, as real estate and infrastructure firms continue to benefit from strong regional economic growth.

XTB’s move comes amid a surge of global brokers entering the MENA market, attracted by high trading volumes and rising retail participation. According to the Dubai Financial Services Authority (DFSA), licensing applications jumped 18% in the first nine months of 2025, prompting the regulator to introduce a new automated platform that speeds up approval times by nearly a third.

Regional trading activity has also climbed sharply. Capital.com reported $804.1 billion in MENA trading volume during the first half of the year, up 53.3% from late 2024, with the UAE accounting for over 70% of that total. Tickmill also noted a 54% year-over-year increase in regional activity.

The Dubai International Financial Centre (DIFC) added 1,081 new companies in the first half of 2025, bringing its total to 7,700 active entities. Financial services authorizations rose 28% year-over-year to 78 through June.

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