Hantec Markets Becomes Official UFC Partner in Asia-Pacific

Hantec Markets partners with UFC in Asia-Pacific, leveraging events, broadcasts, and social media to engage new traders.

Home » Hantec Markets Becomes Official UFC Partner in Asia-Pacific

Hantec Markets partners with UFC in Asia-Pacific, bringing trading expertise and brand activation to record-breaking MMA events.

Key Points:

  • Hantec Markets signs a multi-year UFC partnership in the Asia-Pacific region.
  • The deal boosts Hantec’s brand presence and launches new ambassador programs with UFC athletes.

Hantec Markets has officially partnered with the Ultimate Fighting Championship in a new multi-year agreement covering the Asia-Pacific region. Furthermore, the collaboration will see Hantec Markets and its trading platform Hantec Trader activate their brands across UFC events, broadcasts, and social media content throughout the region.

The announcement follows the resounding success of UFC 325: VOLKANOVSKI vs. LOPES 2, held on Sunday, 1 February at Qudos Bank Arena. The event drew a sold-out crowd of more than 18,000 fans and generated AUD $14.4 million, setting a new Australian indoor arena box office record.

Nicholas Smith, Senior Vice President and Head of International Business Development for TKO, welcomed the partnership, stating, “We’re thrilled to welcome Hantec Markets as a first-time UFC partner. We look forward to working with their team to leverage UFC platforms across APAC to support their first-class trade offerings in a very dynamic global category.”

Hantec Markets Becomes Official UFC Partner in Asia-Pacific

Rajan Naik, Chief Marketing Officer for Hantec Markets, emphasized the strategic value of the partnership. “This collaboration is a powerful statement of our long-term commitment to the Asia-Pacific region and to building a brand associated with trust, performance, and global credibility. UFC’s worldwide audience provides an exceptional platform to engage new traders and showcase the strength of the wider Hantec ecosystem, including Hantec Trader,” he said.

Bashaar Gokal, Director of Operations for Hantec Trader, highlighted the alignment between trading and mixed martial arts. “UFC represents the highest level of competitive performance, discipline, and psychological strength — the same qualities required to succeed as a trader. This partnership enables us to connect with ambitious, performance-driven individuals across Asia-Pacific,” he added.

So, under the agreement, Hantec Markets and Hantec Trader will implement an annual Brand Ambassador program, delivering live appearances, content, and creative campaigns featuring UFC athletes.

Hantec Markets, part of the Hantec Group, offers leveraged trading across currencies, equities, bullion, and commodities, while Hantec Trader supports aspiring traders through a performance-based, funded trading program. UFC, the world’s premier mixed martial arts organization, reaches over 700 million fans worldwide and produces more than 40 live events annually.

Moreover, this partnership combines the high-performance ethos of UFC with Hantec’s commitment to delivering exceptional trading experiences across the Asia-Pacific region.

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