XTB Advances AI Integration and Product Launches

XTB advances AI integration with new chat features, multi-currency wallet, and retirement plans, focusing on proprietary tech to enhance customer experience and service.

Key Points:

• Over 60% of XTB‘s teams use AI tools, including an AI-powered chat feature to handle basic client inquiries.
• XTB is launching a multi-currency virtual wallet and automated investment plans in 2024.

XTB, a global fintech firm, continues to make significant strides in integrating artificial intelligence (AI) across its operations, enhancing its customer experience, and expanding its technological capabilities. Furthermore, the company has revealed that over 60% of its global teams are now utilizing AI-based tools implemented in the past year as part of its broader strategy to leverage cutting-edge technologies.

AI-Powered Chat Feature and Workforce Transformation

XTB is developing an AI-powered chat feature to handle basic client inquiries, enabling customer service representatives to focus on more complex tasks. This is part of a larger push to optimize internal processes and improve customer interactions. Moreover, over half of XTB‘s workforce is now dedicated to its Technology and Product Department, reflecting its commitment to building and expanding proprietary technology.

Tomasz Gawron, the Head of AI at XTB, has led the company’s AI initiatives. “Most of our team regularly uses tools that support their daily work, and we handle nearly 100,000 AI-driven queries each month. This allows us to focus on what truly matters—unleashing next-level AI-powered human creativity and offering personalized customer service,” Gawron explained.

XTB‘s AI-driven features go beyond just chat functionality. The company has successfully implemented AI to streamline client onboarding and account migration processes. It also employs an AI-powered voice-of-customer system to analyze online feedback, perform sentiment analysis, and respond quickly to user concerns.

XTB Advances AI Integration and Product Launches

As part of its 2024 expansion strategy, XTB is set to roll out several new products. These include a multi-currency virtual wallet and automated investment plans, marking a significant step in offering more comprehensive services to retail investors. XTB launched the virtual wallet in Portugal and the Czech Republic and will soon make it available in Poland, with plans to expand to other markets. The wallet initially supports seven currencies, and XTB will add more over time. It will also feature security measures like two-factor authentication and adjustable spending limits to enhance customer safety.

XTB‘s multi-currency wallet is also linked to a new multi-currency card, providing customers a seamless and secure way to manage and spend their funds across different currencies. The company also introduces Individual Retirement Accounts (IRAs) for Polish investors, expanding its product offering to cater to long-term savings and investment goals.

Proprietary Technology and Future Outlook

XTB‘s emphasis on proprietary technology and AI-driven innovation is a cornerstone of its growth strategy. With over 50% of its Technology and Product Department workforce employed in this area, the company is positioning itself for future success by continually refining and enhancing its offerings. The company will announce additional plans for 2025 early next year, including further developments in AI and new product features.

“Our focus remains on continuous innovation through technology,” said Gawron. “We aim to revolutionize how we deliver services, using the latest advancements in AI to drive personalization, efficiency, and client satisfaction.”

With its ongoing efforts to integrate AI across its operations and expand its product offerings, XTB sets a strong foundation for continued growth in the competitive global fintech landscape.

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