XTB Partners with Tyson Fury for Rematch Against Oleksandr Usyk

XTB partners with Tyson Fury for a heavyweight rematch against Usyk, boosting global brand visibility and marketing.

Key Points: 

• XTB teams up with Tyson Fury for his rematch against Oleksandr Usyk on December 21, 2024, with XTB‘s logo on Fury’s shorts.
• The partnership supports XTB‘s strategy to increase brand visibility through major sporting events and Fury’s extensive social media following.

Poland-based Retail FX and CFDs broker XTB (WSE:XTB) has announced an exciting new collaboration with heavyweight champion Tyson Fury ahead of his highly anticipated rematch with Oleksandr Usyk. So, the two fighters will clash again on December 21 in Riyadh, Saudi Arabia, in a fight that promises to be one of the biggest heavyweight showdowns in boxing history.

This strategic partnership is not the first for XTB, a company renowned for teaming up with global athletes like Zlatan Ibrahimović and Iker Casillas. However, this time, the broker aligns itself with Fury, the undefeated British boxer looking to reclaim the undisputed heavyweight title he lost to Usyk in their May showdown. The rematch is to captivate sports fans worldwide, building on the record-breaking viewership from the first fight, which attracted an audience of 560 million viewers across 137 countries.

Fury shared his excitement about the partnership, stating, “I’m returning to reclaim my throne. The last fight was a battle, but this rematch will be a war, and history will remember it. I’m proud to have XTB in my corner for a fight that fans worldwide can’t afford to miss. This collaboration reflects a shared commitment to excellence and success, and I look forward to the opportunities it will bring for both of us.”

XTB Partners with Tyson Fury for Rematch Against Oleksandr Usyk

Fury’s larger-than-life personality and strong social media presence, with over 10 million combined followers, make him an ideal fit for XTB’s global marketing strategy. The partnership offers the brokerage firm an unparalleled opportunity to enhance its brand visibility, particularly during one of the most anticipated boxing events of the year.

XTB will prominently display its logo on Fury’s boxing shorts and the outfits of his support team, ensuring millions of fans around the globe see the brand’s presence. The collaboration will continue throughout 2025, featuring a range of marketing activities that aim to bolster the brand’s global reach.

Omar Arnaout, CEO of XTB, expressed his enthusiasm for the partnership: “As a global brand, we strive to engage in the world’s foremost sports events that showcase our leading market position, extensive reach, and business goals. This highly anticipated rematch will capture the attention of sports fans worldwide, and I am excited that we will be part of it.”

The organizers have scheduled the Fury vs Usyk rematch for Saturday, December 21, at the Kingdom Arena in Riyadh, Saudi Arabia. Fans can also catch the action live on PPV and across television networks in 137 countries, making this a truly global spectacle.

Nick Hunter of P11 Group brokered the partnership between XTB and Tyson Fury.

As the fight draws nearer, all eyes will be on the ring as Fury and Usyk go head-to-head for one of the most thrilling contests in boxing history — with XTB proudly in Fury’s corner.

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