Zlatan Ibrahimović Named Official Ambassador for XTB: A New Era Begins

Zlatan Ibrahimović has partnered with XTB as its official ambassador, coinciding with the fintech’s 20th anniversary. The multi-country media campaign, featuring offline and digital strategies across 14 nations, will enhance brand visibility.

Key Points:

• Zlatan Ibrahimović Becomes XTB‘s Brand Ambassador: The fintech company partners with the football legend for a media campaign celebrating its 20th anniversary.
• CEO Outlines Future Plans: Omar Arnaout reveals upcoming innovations, including retirement accounts and a refreshed mobile app interface.

XTB, a publicly traded Polish fintech firm, has revealed Zlatan Ibrahimović as its newest global brand ambassador. This partnership marks a significant milestone for the company, coinciding with its 20th anniversary and introducing a modernized logo. This collaboration also includes a multi-country media campaign.

Zlatan Ibrahimović: The New Face of XTB

Zlatan, one of football’s most charismatic figures, known for his exceptional talent and distinctive personality, brings a new dimension to XTB‘s marketing efforts. Although retired from professional football, Zlatan remains active in the sports world and as an entrepreneur. His involvement with XTB aims to bolster the brand across 14 countries, including Poland, the Czech Republic, Slovakia, Romania, and Portugal.

The campaign, slated for this fall, will feature digital and offline elements, with a television campaign leading the charge. This marks a continuation of XTB‘s strategy of partnering with sports icons, having previously worked with legendary goalkeeper Iker Casillas and boxer Conor McGregor.

Zlatan Ibrahimović Named Official Ambassador for XTB: A New Era Begins

CEO Omar Arnaout on the Partnership

Omar Arnaout, CEO of XTB, expressed his enthusiasm about the collaboration, stating: “Zlatan’s charisma, discipline, and energy perfectly align with XTB‘s essence. We are thrilled to have him join XTB as our new global brand ambassador. His journey to the top mirrors our growth over the last 20 years, and we’re excited about the new heights this partnership will help us reach.”

XTB’s 20-Year Journey and Future Innovations

Arnaout highlighted several upcoming innovations in an interview for the company’s anniversary celebrations. The firm plans to launch new products, including retirement accounts like IKE in Poland and ISA in the UK and a virtual wallet with a multi-currency card. XTB will launch a refreshed interface for its mobile app later this year.

Reflecting on XTB‘s history, Arnaout pointed to 2013 as a pivotal moment when the company launched its proprietary trading platform, xStation 3. This innovation allowed XTB to align its technology with its evolving business strategy. Today, XTB is one of Europe’s leading fintech companies, with technology driving its growth.

With the new ambassador partnership and a fresh logo, Arnaout emphasized that XTB is transitioning towards a universal financial management app catering to an ever-evolving market.

Though the company is not currently focusing on pro trading like some competitors, Arnaout hinted at more innovations for clients in 2025. The future, it seems, is bright for both XTB and its new ambassador, Zlatan Ibrahimović.

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